At Real Deal Sleep, we are 100% focused on giving our customers the best of the best when it comes to each type of mattress and the latest technology. After 15 years of beta testing and feedback from our customers, we are very proud to offer our own line of memory foam mattresses to our clients. We've used the highest quality and density foams in the industry and the best news is we've priced our beds about half of the biggest name brands in the world that offer similar quality. On top of this, our memory foam has an open cell design so you will not have any problems with them holding or generating heat like many other memory foams in the industry. The Cynthia, named after the owner's Mom, is considered a medium firmness when being compared to the Kimberly and Lillian in this same line.